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What is Packaging Design

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Packaging design focuses on the dynamics 
of containing and presenting products. When 
designing for packaging, you will be thinking 
more in 3D to consider how design can 
be applied to form, structure, and function 
considering tactile materials. 
If you love working in 3D and like pursuing 
solutions for more print and tactile design, 
then you may want to focus on a career 
based in packaging design.
+ Particular skills required

•Thinking in 3D
•Understanding materials 
•Understanding print standards
•Paper engineering
•3D Programs 
•Design for print 
•Surface design
•Creative software tools
•Presenting 

+ Complementary areas of expertise include: 

•Branding
•Surface Design
•Creative Strategy

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