What is Packaging Design

Packaging design focuses on the dynamics

of containing and presenting products. When

designing for packaging, you will be thinking

more in 3D to consider how design can

be applied to form, structure, and function

considering tactile materials.

If you love working in 3D and like pursuing

solutions for more print and tactile design,

then you may want to focus on a career

based in packaging design.

+ Particular skills required

•Thinking in 3D

•Understanding materials

•Understanding print standards

•Paper engineering

•3D Programs

•Design for print

•Surface design

•Creative software tools

•Presenting

+ Complementary areas of expertise include:

•Branding

•Surface Design

•Creative Strategy

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